Day 1 - February 12
11.30 am - 12.00 pm REGISTRATION CHECK-IN - For planners attending the kickoff event
12.00 pm - 1.15 pm THE EDMONTON ALL IN KICKOFF (by invitation only)
We will be kicking off GO WEST 2018 with the unexpected! Our host city is pulling out all stops with a cool setting, locally inspired food, and ribbon-cutting ceremony. Due to space limitations attendance for this event is by invitation only.
12.45 pm - 1.30 pm REGISTRATION CHECK-IN
1.30 pm - 2.30 pm THE MAIN STAGE | Opening Keynote: 2018 Event Industry Trends and Forecasts by David Merrell
As an event design guru David Merrell has his finger on the pulse of what’s happening in the world of social and corporate events. His expertise comes from many sources and he’s bringing it all to you in this fast-paced and entertaining session.
2.30 - 4.45 pm THE MAIN STAGE | Creativity, Event Design & Trends (3 back-to-back sessions with no breaks)
"The Pink Poodle Theory: Proven" Keri Miller, e=mc2 events - Using the power of intuition (and a little bit of science) for trend hunting + design inspiration...with proven results.
"30 F&B Trends in 30 Minutes!" Shannon Boudreau, The Lazy Gourmet - A fast-paced session forecasting food and cocktail trends to incorporate at your events this year.
"Intentional Event Design, Our Professional Opportunity." Tahira Endean, BC Innovative Council - Using intentional design drives the delivery of people-centric, purpose-driven events. This session will look rapidly at the intentions and smart tips to building trusted, return-worthy experiences.
"The Idea Hunters- Got Talent " Janice Cardinale, The Idea Hunter - Janice will take you through a fast paced & impactful presentation that will inspire, motivate and leave you with enough ideas to fill a calendar year.
4.45 pm - 6.30 pm THE SOCIAL EVENT– the WOW you were waiting for!
Escape to the mountains while you sip cocktails, make new friends and enjoy beautiful Banff & Lake Louise mountain views. An experience you will not want to miss!
Day 2 - February 13
8.00 am - 8.30 am "TASTE OF REGINA" MORNING COFFEE | Your Conventions Regina team will be serving Royal Regina Roast by Regina's Caliber Coffee Roasters.
8.30 am - 9.30 am THE MAIN STAGE | Disruptive Innovation - Be Bold, Be Brave, Be Experimental by Shawn Kanungo
Competition is for losers. Today, our competitive global market is unforgiving and ruthless –no one is spared. Consumer expectations and behaviors, shaped by new market entrants, have also changed more in the last 10 years than in the last 100 years combined. How do we survive? Learn more...
9.30 am - 11.00 am THE MAIN STAGE | Branding, Marketing and Social Media (4 back-to-back sessions with no breaks)
"Marketing That Matters in 2018" Kelly Doody, The Social School - What marketing strategy is effective and why you have to get on board whether you like it or not!
"5 Essential Brand Strategy Ingredients for Elevated Vision" Derek MacDonald, Boom Goes The Drum - Learn how to put your brand at the centre of everything you do.
"Personal Branding: Perception is Reality" Hailey O’Bright, The Idea Hunter - Why personal branding matters. Learn how to take the vision you have for being the best version of yourself and ensure that other people believe and see that in you.
"Creating Experiences not Events" Olivia Pilip, Boutique Collective - From invites to on-site signage, the look and feel of the event is a reflection on your overall brand. Olivia will talk about developing a theme and carrying it through your event, including all elements of the marketing mix.
11.00 am - 11.30 am THE MAIN STAGE | Tech Showcase - moderated by Tahira Endean
Gavin O'Driscoll, EventMobi
Rahul Goel, PheedLoop
Ray Jackson, Roy Jackson Design
Anthony Vade, FMAV
Transition to The Experiential Hall (lunch is being served at the hall)
11.30 am - 4.30 pm THE EXPERIENTIAL HALL | This is not your regular trade show! Instagram friendly experiential booths and educational opportunities connecting event planners with vendors in a room full of action stations, games, tech showcases, floral workshops, and innovative food & drinks.
4.15 pm - 4.45 pm CLOSING RITUAL